Oftentimes Centurion
Consulting Group finds that attorneys market to other attorneys. But unless
attorneys refer you clients, this is an inappropriate target. Bar associations and
legal publications may be a waste of precious marketing time. Most attorneys have no
coordinated plan of action to generate additional clients and hence their efforts are
unfocused and unproductive.
Action Step:
Develop a marketing plan with
specific goals and a tactical support plan to support your objectives.